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Desperately Seeking the Consumer: Personal Search Engines
In 2007, it became clear that Google, Yahoo, and Microsoft prioritize advertising after they each purchased online advertising companies. The search engine is an advertising platform, generating...
View ArticleMorphing Banner Advertising
This is the summary of an article by Glen L. Urban, et al. You can get the pdf of the behavioral targeting article here: Morphing Banner Advertising. An online ad morphs whent it dynamically changes...
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